This will help you catch the decision makers eye but dont forget just how important content is in all this. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. Before you even consider approaching a sponsor, put together a sponsorship . Simply putting a name out doesnt always mean it will come back as added revenue for a company. 0 The NHRA secured its new title sponsor, Camping World, after a series of interactions . The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . Organize the proposal in sections. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. You are so much more than a racing driver so think about your interests and skills outside of motorsport. But with good content and a consistent posting strategy, you can grow your following and increase your reach. These should not be too frequent, but frequent enough to make sure sponsors are kept up to speed with the successful delivery (or upcoming delivery) of key sponsorship initiatives. Take notes. This deck can help spark conversations that eventually lead to a sponsorship proposal. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. Do not plead. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . to see that back in extra sales. Ask them questions, create content that speaks directly to them, and get involved in discussions with them. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. It will be worth it. "The Forms Professionals Trust . If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. 0000001109 00000 n There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Work from the outlines you prepared to include all of the important details. Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n Thank the letter reader for his or her time and include all of your contact information. 0000000516 00000 n How do I find companies to sponsor my race car? How long you have been racing. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. Include contact information on the introductory letter and proposal. Harvick has spent 23 seasons in the NASCAR Cup Series. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. 0000055057 00000 n You might be operating in a specific niche (see below for more details) or area. Collect evidence throughout the race season testimonials, statistics, etc. Are you looking at club racing as a stepping stone to Going Pro? The sponsorship package underpins the agreement fire your organization and your sponsor. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . industry, as well as actionable expert tips to help you stay ahead of the curve. This is by far the most useful and engaging type of proposal and the kind the template will help you create. Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. The sponsor's eager and you know exactly what they're after. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. You can customize the colors to match your company's brand. Include methods like cheque, e-transfer, PayPal, etc. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Do your posts get engagement? Will you sponsor my race car? Look through the instructions to learn which data you must give. Take a look at this blog post for an updated list. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. Select the submit format and acquire the legal papers template in your product. However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. Modern-day motorsport sponsorship is all about standing out. Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. People love to talk about themselves so ask questions and chat about them. Organize the proposal in sections. If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. putting on races, come join our race directors Facebook group, The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. Think about those reasons you stand out. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas The proposal should include the background information of the team, a driver profile, geographical information about the racetracks, and the levels of sponsorship with pricing and items or services included. If theyre not quite right, ask yourself why. by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. To be clear; for every dollar they give you, they want(need?) Open the template in our online editing tool. . Sponsorships are not charity. Include contact information on the introductory letter and proposal. hb```"gVa1G2S\Z&80~QRse Are your posts in line with the companys current message? This clean sponsorship proposal design fits all kinds of projects. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Your almost there! Trying to race while sticking to a budget? There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. And you're not alone. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. 3. If you want to run in one of the very few racing series that do get sponsors and prize money? In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. She also has edited and produced online content for those publications. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. Talk to mechanics, auto shops or dealerships. These are generally labor services vs paying cash or parts. No matter what you do, try and bring consistency into all elements of this process. In return, the racer gives the organization publicity and extras, such as personal appearances. Keep that in mind when frustration sets in along the way. Do people regularly gravitate towards you for some reason or other? Look for brands that are actively trying to promote themselves and look at how you can add to that. Will they be seen as an innovator in their company if the sponsorship succeeds? However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. How to Find a Sponsor as a Beginner Triathlete. Treat the race car sponsorship proposal as a business transaction. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Available on your favorite podcast player. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. Sponsorship Proposal. Have a question? Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. Download. %PDF-1.4 % This way both the parties enter into a sponsorship contract or sponsorship agreement. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. In exchange anyone who donates gets their name on the car for the event. If you are looking for racing sponsorship proposals, you are at the right place. From working with world-class drivers to developing a motor oil specifically for the high-revving speeds and long run times of racing engines, where there is racing, there is Valvoline. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> Free Preview Race Car Sponsorship Contract Template. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. Thank the letter reader for his or her time and include all of your contact information. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. To make that happen, you need your initial reach-out to be as concise and to the point as possible. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . Valvoline has been there for as long as people have been racing cars. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. 0000001257 00000 n This will be key in making sure theyre happy throughout the year. w$ 4iw*\xKLZwI[}K|=Q|>W`! Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. Sponsorships help defray these costs. What makes you stand out over other racing drivers. . No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. There are plenty of people (often very young) who show up with that intent. Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. Contacting a sponsor is like contacting a potential employer. You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. Treat the race car sponsorship proposal as a business transaction. How will your sponsor assess the sponsorship and whether it has been a success for them? Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Dont feel like you need to include a shiny proposal document in the first instance. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. First, provide a history of you and your racing team. Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. Another element of finding and securing sponsors is building a strong network. E@!Euq[dIV%ehJQ5$ BC racing Coilovers for 2010 Honda Odyssey. Print out the letter and mail it or hand-deliver it to the potential sponsor. Sponsorship proposal for Alfie Gendall Racing in 2021. But avoid: Well done on getting to your first sponsor meeting!