Confederate soldiers may have imitated or learned the yell from Native Americans. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. Rebel Yelland Yellowstone were my veryfirst bourbons. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. More than 150 yearslater, Rebel Yell is bridging the gap betweenits proud heritage and modern times to honorthe universal spirit of rebellion that lives onin each of us. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. Yes. NDPs dont often disclose the source whiskey for their brands. To be truthful, this kinda pisses me off. As a note, we compare prices from various Total Wine locations across the US. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. Alcohol: 50%. The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. This is funny. This may be one of the most underappreciated wheated bourbons available. November 18, 2020 in General Bourbon Discussion. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. An American classic is reborn for anew era of rebellion! Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. Do you support the move? Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. Where is Rebel Whiskey made? On this Wikipedia the language links are at the top of the page across from the article title. Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. Rebel bourbon is made in Kentucky, the heart of bourbon country. And I never even thought about the park changing the name. But for a while, it was common knowledge the main supplier was Heaven Hill. Okay, so this isnt a great sip, but not awful either. Waitis that name potentially offensive? It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. etc. Rebel Yell whiskey is produced by Luxco. The brand has changed hands and recipes, but it is a part of American bourbon history. A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. WorldSeries2021 6 mo. Fifty years later, that pissed off quite a few people. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. If youve got a problem with a brand distancing itself from the CSA then youre the problem. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. Full stop. Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. Oddly the 10 year picture on that site still says Rebel Yell. It was also a favorite of Rolling Stones guitarist Keith Richards. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. Billy Idol's song "Rebel Yell" was named after the whisky. Everclear is a well-known brand of neutral grain spirit manufactured byLuxco. The '75' refers to 1975, the year that the ride opened. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. The name is also reminiscent of similar ride Racer at sister park Kings Island. I live in Alaska, by the way. At last it grew too dark to fight. Cookie Notice Product Description. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. Some Texas units mingled Comanche war whoops into their version of the yell. . It might not be an everyday sipper. Those were some good times. There is no doubt that wheated bourbon is one of the most underappreciated flavors. But again, I was never personally offended and never knew anyone who was. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! These newpackaging and name changes now provide amore consistent and cohesive brand familylineup at retail. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. A pparently it worked; the new look caught my attention and resulted in this review. Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. Rebel Yell is way better name than Racer75. 1965. Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. This isnt to say its bad. Rebel Yell Single Barrel 2017 Release. I have been on Rebel Yell before and after the name change, and it is still the same fun ride. I was in the first graduating class of a new high school in the far south end of town. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. We all know why your pleasing the pc crowd. I'm not sure why Rebel is less offensive than Rebel Yell. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. The important thing is that the whiskey inside the bottle has stayed the same. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Good Lord, people. I'll keep an eye out for it under just Rebel then, though I wouldn't think that would prevent stores from ordering it. Finish: Sweet honey and light pepper and spice. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. Risk takers, rule breakers and noise makersunite. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville. The most notable thing about Rebel Bourbon is their use of wheat. Is Rebel Bourbon the Same as Rebel Yell? And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. Give me a break! Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. In fact, Im kind of disappointed. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. For the Trailblazers. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. That's how we are supposed to do this right? In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. The W.L. I can appreciate why some people are upset though. It was not that; it was the Southern war cry."[10]. Lets take a look at how much a bottle of Rebel Bourbon will cost you. Management can rename it all they want. While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. Rebel Yell was to be produced in small batches and sent out to southern states. The Rebel Yell brand is currently produced at the Luxco distillery. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. Imageused underCCby Mr. Gray. Yeah, Oh im sorry for being an activist SJW hybrid, Racer 75 is a stupid name and not catchy, Apple Zapple is catchy but not Racer 75 Kings Islands Racer is catchy because it is simple. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. This product is available only in our gift shop, and it may not always be available in a particular size. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. The standard price of Rebel Yell used to be right around the $12 mark. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. The Yellow Stone brand was discontinued in 2015. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. Racer 75 is fine, as long as they actually RACE the trains! The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. Then suddenly, I stopped seeing it in stores around town. Press question mark to learn the rest of the keyboard shortcuts. Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. That is really lame. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . Interesting was in Lux Row today and not one mention of it. Sharp. Weller. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. I've heard the 10-yr is the same juice from the Old Fitz decanters. Warm finish with vanilla and a hint of black stone fruit. Be More Rebel. Confederate Defeat Re-examined". That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. As one of those small minority it has never really bothered me either. In 1999, the brand made its way to the portfolio of the David Sherman Corporation rebranded as Luxco in 2006. Why did they HAVE to choose such a name in the first place? In Virginia battlefields, monuments, and references to the areas history are very common. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. So, lets take a look at this old timer and see whats in that bottle. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. Changing it just seems to serve no purpose and make the park seem more bland. New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! All bourbon will have at least 51% corn. Home Whiskey Review Rebel Yell Bourbon. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. who-ey!' Single barrel still says yell. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. It was on Dixie Highway so, naturally, we were the Rebels. Im only speaking for myself and the people I encountered. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. Just went to Kings Dominion with my 7 and 9 year old sons. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. I like Rebel Bourbon a lot better at the $13 price point than $18. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . First Name Last Name Email Zip Code Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. ago The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. Its cheap and low quality but wholly drinkable. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. It will just make her cry more, more, more. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. There are about 24,000 bottles in this year's batch. The 75 refers to 1975, the year that the ride opened. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. Rebel Yell whiskey was mashed, distilled and barreled at another facility. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Please check your entries and try again. You know that, right? Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. In 2016, construction on the brand new Lux Row Distillery was begun. Thanks for subscribing and watch for your first newsletter soon! We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. It is only a name. The distillery was founded in 1888 and originally known as the Stitzel-Weller distillery. Powered by Invision Community. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. Reddit and its partners use cookies and similar technologies to provide you with a better experience. They considered the chances that someone would be upset by a name with ties to a Confederacy battle cry. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Rebel yell is a bourbon that is made in Kentucky, and it is known for its high quality and smooth taste. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. People who don't think it tastes very good refer to it as Rebel Scum. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. To me it was just a name given to a coaster, devoid of any historical or political significance. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. So the arguments that this is another move to erase history arent accurate in my opinion. Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. Barrel and Brew is here to provide insightful information around all kinds of spirits, reviews on our favorite liquor, beer, and wine, and provide recipes to make you look like the ultimate backyard bartender. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". As one of the minority that might get offended, I am certainly not. The W.L. All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. I dont claim to speak for or represent anyone. "Rebel Yell will always be Rebel Yell. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. It was becoming my go to, especially for its price point. In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. The results of honorable Men idly standing asideand remaining silent. After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). ago One is less overtly pro-slavery and pro-confederacy. Weller company merged with the Stitzel distilling company (est. The mouthfeel is quite thin, the profile is standard, and the alcohol flavor is more prominent than youd want. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". In 1972, the Stitzel-Weller Distillery went out of business. When compared to the lineup of other wheated bourbons, that price is hard to beat. They recently dropped the "Yell" from the name. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. I cant imagine there are enough outraged people who will boycott a theme park because a ride changes names. Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. While he had no prior knowledge of whiskey, he did have some experience. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. Good one. The wheated bourbon is known for its smooth-sipping and sweeter, softer taste. Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. As this article mentioned the rebel yell is not an offensive name. You caved! The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. Many of these are answered in the article above. Once I became more conscious of the significance of the name, I did find it awkward. Especially for those of us from the south. General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill. But it never did any good. And of course Racer refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. It is what it is. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. [3], Several recordings of Civil War veterans performing the yell exist. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. Rebel Yell Bourbon is featured in the lyrics to "Honky Tonk Hell" a song performed by, This page was last edited on 8 February 2023, at 18:06. Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. Though hardly a definitive description, having been published some 70 years after the war ended, Margaret Mitchell's classic Civil War novel Gone with the Wind has a character giving the yell sounding as a "yee-aay-eee" upon hearing the war had started. There'd be riots for sure! Maybe the barrels that didn't make the cut? Good luck selling and Never Go Quietly! Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. lol. Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! Rebel yell refers to a war cry of the confederates. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. By 1984, Rebel Yell was distributed nationally. It was renamed in 2011 after being sold to the Luxco company. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Add a couple of ice cubes or pour it into a cocktail as a base spirit bourbon, and you may have yourself a genuine deal. Award-winning Rebel Yell bourbon dates back to 1849. I think you hit the nail on the head on this. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. With these changes also brought about a hike in the price. The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War.